March 29, 2017

Our Team

Peter Dopkin, Managing Partner

Peter owns a comprehensive understanding of the entire lifecycle of activations and sponsorships. He served the Head of Digital, North America for Repucom (now Nielsen Sports) and, while with the USTA, oversaw strategy, revenue and production for the organization’s digital properties.

Rich Libero, Managing Partner

For the past 30 years, Rich has specialized in marrying content with money-making opportunities. During his career, Rich has set up and run content operations for major brands including: Fox Sports, EA Sports, NHL, Comcast SportsNet/NBC Sports and the WTA. He strongly believes content exists to not only please consumers, but sponsors and bean counters as well.

Patrick McNerney, Advisory Board Member

Patrick, currently COO of USRowing, is a senior media executive with proven success in addressing the challenges and identifying the business opportunities involved with the convergence of broadcast and digital media. He has extensive experience working with rights holders, sports agencies and media companies these include the ATP, WTA, The R&A, ESPN, Ivy League, PGA of America and IMG.

 Angel Djambazov, Client Services Lead, Ticketing & Digital Marketing

Angel is a digital marketing and e-commerce industry veteran who transformed a decade of journalism skills into a highly-respected marketing career. His experience and passion has provided exceptional results for both small and large properties. In addition to his role with Upside Advisors, Angel is the co-founder of boutique digital marketing agency Lab6 Media, and was on the founding team of, which was acquired by Rakuten. He has worked with a wide variety of brands including: Dell, Spanx, Rhapsody, KEEN, SAXX, Jones Soda and Point 3 Basketball.


Brands we’ve advised:

Upside Advisors Clients