Rich Libero, President
For the past 34 years, Rich has specialized in marrying content with money-making opportunities and helping organizations discover their “inner media company.” During his career, Rich has played executive roles in establishing and running content operations for major brands including: Fox Sports, EA Sports, NHL, Comcast SportsNet/NBC Sports and the WTA. He strongly believes content exists to not only please consumers, but sponsors and bean counters as well.
Patrick McNerney, Managing Partner
Patrick, former CEO of USRowing, is a senior media executive with proven success in addressing the challenges and identifying the business opportunities involved with the convergence of broadcast and digital media. He has extensive experience working with rights holders, sports agencies and media companies including the ATP, WTA, The R&A, ESPN, Ivy League, PGA of America and IMG.
Bob Shallow, Managing Partner
Bob Shallow is a Partner of Upside Advisors, LLC, a boutique management consulting and business development agency specializing in sport, digital media and technology as well as performance marketing. The hallmark of Bob’s career has been scaling businesses by making new markets for content/rights monetization, digital media services and technology as well as advanced marketing and advertising inventory and solutions. He brings a wealth of experience and best practices amassed from key roles with leading Fortune 500 companies including:
Brands we’ve advised:
