Upside Advisors Sports and Entertainment Media Consultants

Discover your “upside” with Upside Advisors!

Upside Advisors understands the market, process and methodologies. We provide clear solutions and a positive impact for our clients’ businesses.

Many properties and brands continue to rely on antiquated value propositions despite an evolving digital landscape. Communication gaps in the process reduce margins and revenue for all parties.

We’re helping businesses prepare for “Web 3.0”.

If you’re asking: “What’s Web 3.0?” Well…exactly. Drop us a line!

Services:

Broadcast Rights & Distribution

We help organizations navigate broadcast agreements including rights and contract negotiations. In the past we’ve helped broker deals for the CIAA and Van Wagner’s Jamaica Classic holiday hoops tournament.

Sports Betting and Fantasy Gaming

The Gold Rush for sports gambling rights deals and partnership is on! How can your business take advantage of a potentially lucrative marketplace. We help organizations navigate the sports betting landscape. We can also create business opportunities with the right partners at absolutely no risk to your business!

Sponsorship Valuation & Digital Strategy

A sponsorship has many nuances and should be valued with an understanding of what your consumers/fans want. Applying the right activation strategy can help sponsorships evolve into When that happens, everyone finds their Upside.

Digital Marketing

We’ve got the tools to help your organization create ROI for sponsors and partners. Multi-platform packaging is key to today’s sponsor programs. Stay in touch with consumers/customers for up to 30-days after an event and drive activation.

Digital Media Rights, Valuation & Distribution

We help organizations realize the true market value for their assets and locate the right partnerships to help monetize those assets through partnerships, licensing and B2C strategies.

Many organizations scatter their assets across a variety of platforms and cannot account for impact, scale or value.

Upside Advisors played an integral in helping the American Hockey League and ECHL place their live streaming RFP’s in the marketplace. Both organizations netted improved outcomes from their previous deals.

We also help organizations realize the power of the assets they already own.

What’s your product? How is being produced and distributed? What’s the value vs. cost analysis? Your media assets should be measured and scientifically planned in the same way factory producers create, manufacture, market, distribute and sell their products.

Television Production

Full production of your events for national broadcast properties. We work with production companies capable of producing complete, television-grade events.

Ticketing

At the center of any successful event’s business is ticket sales. Upside’s understanding of analytics, content and marketing allows us to partner with you to drive ticket sales and reduce your cost per acquisition.